Wow, the design of this poster was amazing, stunning in color, so creative and so attractive. So I decided to learn graphic design to become a graphic designer, I want to produce such a piece of design to amaze the world, everybody can recognize my work, hire me to be a designer, then I could become a famous design artist. This similar statement always comes from my classmate, such an ambitious target. But is that possible in the real world? Do you know what graphic design is? What is a graphic designer job? What is that for? Read it before you go into this field.
Graphic design is also known as visual communication. Communication is sending messages to people so that he/she can understand what you want to say. Visual communication conveys information to the viewer effectively through typography, illustration, shape, and color.
It’s a combination of speech, written, and imagery into a message that is aesthetically pleasing. Connecting the audience with an intellectual and emotional level and provide them with pertinent information.
Artists VS Designer
Art creates a beautiful piece, sometimes could abstract (hard to understand), emotional, decorative, reality, and expression. The graphic design possesses some characteristics of art, but it’s not considered art. Also, it is a combination of a creative idea and concept, bringing out a clear message, and should be beautiful, simple, and easy to understand. Both art and design are the creation, but the purpose of each is totally different.
Usually, fine art is self-serving, personally motivated, and expressive, created for a personal reason rather than for a specific customer. It’s recognized as an artist, not a designer.
The graphic designer job involving the creation of visual communication on behalf of the client, fulfilling the needs and desires of the customer until the customer satisfies your work. Fully understand customer interpretation and complete the goal clearly.
Graphic design is a solution to solve problems
Every industry in the world appears to solve a problem, some as graphic design. What problem can be solved?
- Company Branding
- Marketing and Advertisement
- Web User Interface and User Experience (UX/UI)
- Publication Design
- Packaging Design
- Environmental Design
So look around, did you realize that there is graphic design everywhere nearby you. Design can solve a wide range of problems, from visible to invisible, from solid printing to digital usage. Then, let’s briefly discuss all this design to help you understand it.
Branding is about the perception of a company, product, or services. It is the connection between a company and its customers through the consistent use of graphics. Brands have the power to affect purchasing decisions, persuading customers to buy your product over another.
Besides, designers need to collaborate with stakeholders to create assets like logos, typographic, color palettes, image libraries, and stationery like name cards, letterheads, etc.
Normally, the first impression of a company is the logo, it’s the visual identity for the company. Before creating a logo, the designer must research industries, organizations, trends, and competitors. They also need excellent communication, creative skill, understanding of customer conceptual, then only can create the graphic elements suitable across all the visual media.
Marketing and Advertisement
A company’s success depends on the marketing effort, advertisement plays the role of promoting their product in the market. It creates an effective visual solution that allows quick communication to the viewer, converts the audience to become your customer.
Strong visual content engages people into the composition, and the well-written headline reinforces the visual and entices them to read further.
The graphic designer job includes create marketing assets based on the audience’s needs, wants, awareness, and satisfaction about having the products or services.
Web User Interface (UI) and User Experience(UX)
The Internet plays an important role in our life, we serve websites every day with a lot of devices, like phones, tablets, and computers. So, the information we receive can’t be only the wording, it will be boring and lack attraction. To be sure the audience has a better user experience, designers need to create something beautiful to entice the viewer’s eye and catch their attention to reduce the bounce rate.
UI and UX are functions of system design, it focuses on usability and response, and is considered as a visual transmitter. By using it, the viewer can easily understand the system, navigation, and accomplish tasks.
UI/UX designer’s work on the balance between aesthetic and technical functionality. So, they design mobile apps, desktop apps, and webpage design. UX designers decide how the apps work, and UI developers to make sure all the code is functional.
A classical type of design, normally used on solid printing media, like books, newspapers, magazines, and catalogs. Designers work with editors and publishers, that is highly using layouts and typography to combine illustration and photography to create artwork.
Nowadays, with the rise of technology, digital publishing is the trend. Designs are more challenging to create an attractive visual asset, to be sure outstanding from the competitor. Always the first impression will be the cover, the eye-catching front cover is very important.
Publication designers must possess excellent graphic design, layout, and organization skills. Make sure the reader is not bored, paragraphs, and color management are crucial. Also, the designer must understand the printing and binding process, working only in the save zone.
The packaging is the identity of a product and is an essential extension of a brand. It emphasizes key information is by using special materials such as foil stamps or metallic inks that catch attention. The designer’s job is to convey the brand’s messaging while positioning the product against its competitor. It also creates a shelf appeal to entice the target audience.
The package design should highlight the important features or unique benefits of a product. Product placement in a retail store should be a design-gripping graphic in order to draw attention to the buyer. The designer should consider how the product looks on the shelf and hold it into the hand.
This field requires the designer to understand the printing process well. Design in all types of package media, for example, boxes, cans, bottles, bags, containers, labels, etc. Good communication skills, highly meet client requirements and awareness of current trends.
Different environments require unique attributes, it’s visually connecting people to the places. Alternatively, environment design always delivers the information and prettify of a location, making space more memorable and interesting.
All designs should be broad, make sure ease of view, clear information, and easy to comprehend. Also, the designer collaborates with interior design and architecture to determine the position, color, typographic, and graphic elements.
Traditionally, environment design has produce printing media to display. But, recently digital interactive display and LED Board are rises popularly, creating a more engaging experience for the audience. This also helps to save paper usage for environmental protection.
What is graphic design? That is a huge range of it, every field needs a different level of skill. Understand the graphic designer job before you decide you learn it. To be sure to select the right topic, continue to develop the knowledge of it. If you can solve the industry’s problem, success will come in your life. Don’t give up too fast, you will get it slowly, but sure.