7 Graphic Design Types: Which One Fits You?
If you’re looking for a career in graphic design, there are several types of design you can pursue. Here’s a breakdown of the most common types of graphic design and what skills they require.
Graphic designers can specialize in many different areas, including print advertising, web design, motion graphics, and logo design. Most successful graphic designers have strong skills in at least two or three areas. If you’re not sure which graphic design types are right for you? It’s best to explore all of your options and see what fits your specific personality and skill set the best.
1) Logo Design
Logo design is an important aspect of branding and marketing. A well-designed logo can help businesses to stand out from the competition, and create a memorable impression with customers. In order to create a successful logo, it is important to understand the principles of effective design and to use appropriate typography, color, and imagery.
If you answer the majority of these questions with YES, then the logo design niche might be one of your local markets.
- I can enjoy myself being in a vector program all day long.
- I can consistently generate new ideas and brainstorm exciting possibilities.
- I excel at turning vague client statements into workable plans and products.
- I enjoy the art of building and drawing detailed pictures such as icons and symbols.
- I find the process to be especially engaging, often making up to 30 different versions of the same thing before finally getting things right.
2) Branding Design
Branding is important to businesses, these graphic design types can create initial and continued consumer interest. A well-executed branding strategy can help a company to differentiate itself from its competitors and attract new customers. Good branding design can communicate a company’s values and story in a way that engages consumers. It can also help to create an emotional connection with customers, which can result in loyalty and increased sales.
If you answer the majority of these questions with YES, then the branding design niche might be good for you.
- You’re interested in many different types of design, so you don’t want to commit to just one part.
- You are excited about seeing a trademark utilized for lots of unique brands and things.
- You are comfortable with the idea of collaborating with the marketing group.
- You don’t mind learning how to use a variety of software programs needed to finish a certain task.
- You do not mind consulting with professionals or hiring another designer. In order to finish tasks that may be beyond your skillset to complete the perfect branding project. You prefer working with a support staff instead of on your own.
3) Print and Editorial Design
Print graphic design types are the process of creating visual graphics for publication. This may include the cover, title page, table of contents, and other incidental graphics. Editorial graphic design types are the process of designing visuals to accompany editorial content. This may include images to accompany articles, infographics, or any other type of visual content.
If you answer the majority of these questions with YES, then the printing design niche might be good for you.
- I’m great at designing magazine layouts and spreads.
- I love printing and am passionate about finding the correct varnish, paper, or ink color and determining the print for those selections.
- I don’t mind completing a monotonous task from time to time that could require a sitting ban for several days to complete 30 – 40 pages layout.
- I love metallic inks and bright Pantone colors, and I especially enjoy how I enjoy the texture of the paper.
- I am passionate about learning about good layout theory and can guarantee the quality of photos, type, and layout to increase the aesthetic appeal of the design.
- I love working with large blocks and types, and I enjoy finding creative ways to make otherwise boring facts interesting.
4) Pattern Design and Illustration
Pattern design and illustration have been around for centuries. The use of patterns in art can be traced back to ancient times, and different cultures have their own unique ways of incorporating patterns into their artwork. Today, pattern design and illustration are more popular than ever, and there are a variety of different ways to create these designs.
If you answer the majority of these questions with YES, then the pattern design niche might be suitable for you.
- I’m attracted to patterns and pictures displayed in stores and want to create my own patterns and pictures.
- I enjoy the art of drawing and sketching.
- I’d enjoy working in varied artistic media such as watercolor.
- I love illustration
- I’m a highly creative individual and look forward to feeling and touching everything I design.
- I’m creative, and perhaps I’d like to develop my own product line or make original editorial layouts and artworks one day.
5) Packaging Design
Packaging is often the first thing a customer sees when considering a product. These graphic design types can be the difference between a purchase and leaving the store empty-handed. A good packaging design should be attractive, informative, and secure. It should also be tailored to the product it contains. For example, a food item would need to be packaged in a way that preserves freshness and prevents spoilage, while a beauty product needs to be displayed in an attractive way that catches the customer’s eye.
If you answer the majority of these questions with YES, then the packaging design niche might be good for you.
- You can mentally carry a flat design into a 3D product and visualize a 3D product in your thoughts.
- You have a desire to see and touch the final version of your mockup as a finished product or on a shelf in a store.
- You enjoy watching beautiful packaging while you’re shopping.
- You don’t mind spending up to one month on a given project.
- You do not mind having to work with sometimes complex printer templates to apply your designs.
6) UX/UI Design
UX and UI graphic design types are two of the most important aspects of creating a successful website or app. UX design is all about creating a user-friendly experience, while UI design is focused on the look and feel of the interface. A good UX/UI designer will be able to create a seamless experience for the user, while also making sure the site or app looks visually appealing.
If you answer the majority of these questions with YES, then the UI/UX design niche might be suitable for you.
- You enjoy the process of working with ideas and picking answers by gathering information and reaching for information.
- You enjoy the creative visual design process, but you can switch from both creative and research-focused tasks interchangeably.
- You are constantly searching for new ways to improve user flows for apps, programs, and websites.
- You’re well-versed in research and quick at assembling and completing a project.
- You enjoy the task of designing digital products and do not mind mapping out all the paths a user could travel.
- Working with a developer coder can prevent your digital designs from remaining hypothetical.
7) Social Media Design
When it comes to social media, an image is worth a thousand words. That’s why good graphic design is so important for businesses looking to make a splash on social media. A well-designed graphic can help grab attention, convey a message quickly and succinctly, and create an overall visual aesthetic that reflects the brand.
If you answer the majority of these questions with YES, then the social media design niche might be suitable for you.
- I enjoy doing fast-paced work where I can switch projects rapidly.
- I like setting up puzzles that require more tactics to solve than the basic ones.
- I really don’t care about making 20 graphics for an identical advertising campaign.
- I really delight in every aspect of photo editing and enjoy performing any of the editing tasks that clients may give me that may be unknown territory to me.
- Enjoying learning about the online process to craft paid advertisements for a variety of social media platforms, such as Facebook, Instagram, etc.
In conclusion, there are 7 graphic design types. It is important to find the type that fits you and your style. Be sure to do your research and find a designer who shares your vision. With the right tools and knowledge, you can create beautiful and effective graphic designs that will help you achieve your goals.
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