How to Use Typography in Design Perfectly?

How to Use Typography in Design Perfectly?

How to Use Typography in Design Perfectly? (Free 2000 fonts provided)

As a graphic designer, one of the most important aspects of your work is typography. Typography in design is the art and technique of typesetting text, and it’s absolutely essential to any good design. Typefaces can define a brand or an entire design style.

A well-chosen typeface can be the key to creating a unique look for your business or website, and it can set you apart from your competitors.

alphabet letter text on black background, typography in design
Photo by Magda Ehlers on

Typography can create a powerful sense of hierarchy and organization in a design. By using different typefaces for headings, body text, and subheadings, you can create an easily navigable layout that looks cohesive and professional.

It can add personality to a design – especially when used in conjunction with other elements like color, imagery, and layouts. The typography in design also impacts the overall effectiveness of a message. It is the art and technique of arranging type to make written language legible, readable and appealing when displayed.

Type of Typography

There are many different types of typography. Each has its own advantages and disadvantages. Here is a brief overview of 5 of the most common types of typography: serif, sans-serif, script, slab serif, and decorative.

Serif font

Serif fonts are typography features in many design materials, including books, magazines, and newspapers. These are small, ornamental details at the end of strokes in a typeface’s letterforms. A serif font is often used for text that is traditionally read from left to right, such as headlines or body text.

Sans-serif font

The sans-serif font is one of the most common typefaces in the world. Sans-serif fonts are characterized by their lack of endpoints on strokes, which gives them a modern look. They’re easy to read on screens, and often used for headings and other formal text. Sans-serif fonts are typography staples in the digital age of design.


Slab serif typefaces are those that have a straight or slightly curved outline to their letters. They’re often used for headings and other text that doesn’t need to be as legible as typography with a more ornate design. Slab serifs are usually less ornate than their decorative counterparts, allowing them to be more legible in small sizes.

Script font

Script typefaces, designed to emulate handwriting or vintage typography in design, are becoming increasingly popular in web design. They are a variety of purposes, from creating a vintage-inspired website to adding a handwritten feel to an e-commerce store.

It can be very creative in its use of curves, flourishes, and other embellishments. Some of the most popular script fonts include Century Gothic, Bodoni, and Antiqua.

Decorative font

Decorative fonts are those that are not typically used for text, but rather for display purposes. They can be a great way to add some personality to your website or blog, or to spruce up a document that you’re presenting.

It often has fantastical designs, used as an expressive tool in both print and online content to make it more interesting. There are a variety of different types of decorative fonts available, so it’s worth taking the time to find the right one for your needs.

The font style guide, typography in deign.
Image Provide By Lindsay Marsh Design

Create a hierarchy

Typography in design can create a hierarchy in a document and graphic design. Different fonts, sizes, and colors can be used to help establish different levels of importance. This can be done by using larger fonts for headings and more detailed text, or smaller fonts for lower-level text.

Colors can also help to organize the information on a page. Using typography in design correctly can help make a document easy to read and understand.

There is no one size fits all font; each typeface has its own personality, and each has a place in the hierarchy. The use of good typography can help guide the reader through a document or give it depth and meaning.

Create mood

Typography can be used to set the mood for a design. For example, serif typefaces can make a design look serious, traditional, formal, or old-fashioned, while script fonts can make a design look modern, playful, informal, or youthful. Typography can also create an atmosphere or tone for a website, blog post, or piece of art.

The typography used in a photo by MaxCompose

Use typography to add interest in design

Typography is an important part of any design and can help add interest and personality to a project. There are many different fonts available, and each has its own unique style that can be used to add impact and appeal.

When choosing a font, it’s important to consider the purpose of the text it will be used in conjunction with. For example, headings or titles should be given a more formal font to make them stand out from the surrounding text, while body text can be set in a more casual font for a more laid-back look.

Additionally, different fonts can be used for different types of content. A serif typeface might be more appropriate for texts containing information such as dates or addresses, while sans-serif fonts are often better for headings or headlines since they don’t have the same legibility as serif fonts.

Typography use in Menu Design
Typography use in Menu Design

Create contrast

Typography can add a lot of visual interest to an article and artwork design. The contrast between fonts can help add emphasis and make the article more readable. When used correctly, typography can really set your content apart from the competition.

So, when choosing fonts, make sure to consider how they will look and read on different devices. Use bold or italicized fonts for headings and important paragraphs, it will emphasize these sections and make them easier to read.

Properties of Typography


In fact, the size of your text can depend on a number of factors, including the typeface you’re using. The size of your text should be relative to its container, and your audience’s vision. Using a scale that works well for your design can make it more creative and outstanding.


Color is one of the most effective ways to add emphasis or contrast to your text. When used correctly, color can create a striking visual impact that will draw attention to your message.

There are many different colors that achieve specific effects, so it’s important to experiment and find what works best for you. Also, you use color to create moods and atmospheres. But, avoid using too many colors or novelty fonts, as these may distract from the message at hand.


Proper spacing between letters, words, and lines can improve legibility. For example, when a word is too close to another word, it can be difficult to read. Additionally, if lines are too close together, it can create a text that is difficult to follow. By keeping spacing correct, readers will be able to more easily understand the content of a document or piece of writing.

Type of spacing

  • Kerning is the spacing between characters. It’s a type of typography that affects how lines appear in a text, and it can be used to make the text look more aesthetically pleasing. Kerning pairs two characters closely together so that their edges are close together, and it adjusts the space between them accordingly.
  • Leading is the space between the lines of text on a piece of paper or on a computer screen. This “leading space” can be used to help readers understand a piece of writing, to set the scene, or to create an overall impression.
  • Margin is the space of an article, that enables readers to focus by directing their focus to specific points in an essay.
The anatomy of Typography in design
Image Provide By Lindsay Marsh Design

Fonts Alignment

Layout and design are important considerations in any piece of artwork, especially for typography in design. So when you’re trying to create a visually pleasing composition. Alignment can make your text look more organized and professional so that readers can easily find the information they need.

Page layouts are often based on a grid, which is a system for organizing elements such as text, images, or graphics into columns and rows.

Pay attention to alignment and spacing; these elements can make your design a huge impact on how readable your text is overall. Also, use white space to your advantage. Avoid crowded headlines and text blocks, which will make your message difficult to read.

Typography Pairing Principle

The pairing principle is a design principle that encourages the use of typography in design and visual elements to reinforce one another. The pairing principle is a guideline for typeface arrangement based on the belief that typography in design should be proportionate to its surrounding environment.

The goal is to create a consistent look and feel throughout an entire site or piece of content.

While there is no one “correct” way to apply the pairing principle, designers are encouraged to take into account the layout of their page as well as the overall composition when making decisions about font selection and size. The image below provides some examples of typography pairing.

Font Pairing, typography in design
Image Provide By Lindsay Marsh Design

License to use a font

Font licensing is a fairly common business practice in which companies charge for the right to use fonts on their products. This can be a way for the company to make money, and it can also allow other businesses to access the fonts they need.

Be mindful of what type of license you have when you use certain fonts. Typical licenses include personal and commercial use.

Personal Use License

Typography may be used for anything that is considered a personal design or any practice project that you may complete while enrolled in this class, or for products that will not be sold for profit or utilized in a client project where you will be being paid.

Commercial Use License

A license for an extra extended duration permits you to utilize a particular font for profit-making projects, including providing professional pleasure or even selling the t-shirts.

You can find several fonts for free on Google Fonts commercially and personally. Fonts that are available on may require payment before you may use the font commercially.

Signing up for this newsletter provides you unlimited access to 2000 free fonts for personal use.


Typography in design is the art and technique of arranging type for publication, including setting typefaces, choosing fonts, and controlling the size, style, and appearance of text. It can create a variety of effects, from simple headlines and body text to more complex displays like logos or web pages.

Poorly designed typefaces and layouts can result in an unprofessional appearance and impede the effectiveness of the message.

In conclusion, typography is an important aspect of graphic design that should not be overlooked. By using the right fonts and typesetting techniques, you can create designs that are more visually appealing and effective. So experiment with different fonts and see what works best for your project. And most importantly, have fun with it!

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