Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space, image, and color. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously.
So, the designers create and combine symbols, images, and text to form visual representations of ideas and messages. They use typography, page layout techniques, and illustrative styles to produce designs that attract attention and convey information.
Type of design
Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Common uses of graphic include identity (logos), publications (magazines, newspapers), advertisements, product packaging, displays, and signage.
Also, gaphic design can be broken down into several different types. The most common type is print design, which includes things like newspapers, magazines, and books. Another popular type is a web design, which encompasses everything from website layout to creating digital ads. Then there’s motion graphics, which are used for things like video titles and animated logos. And last but not least is product design, which refers to the design of physical products like packaging or furniture.
No matter what type of graphic design you’re interested in pursuing, there are plenty of opportunities out there to get your foot in the door. With the right mix of creativity and technical skills, you can carve out a successful career in this exciting field.
In any design project, whether it’s for print or web, these are 4 basic principles of design that will help you create a successful outcome.
1. Unity/Harmony: This principle is all about creating a sense of cohesiveness in your design. All the elements should work together to create a unified look.
2. Balance: This principle refers to the visual weight of the elements in your design. You can achieve balance by using different sizes, colors, and textures.
3. Contrast: Contrast helps to create visual interest and focus in your design. It can be achieved through the use of colors, sizes, and shapes.
4. Emphasis: Emphasis is used to draw attention to certain parts of your design. This is often accomplished by making one element larger or more prominent than the others.