7 Layers Visual Design Depth of Meaning Comprehensive

Visual Design

7 Layers Visual Design Depth of Meaning Comprehensive

In order to connect with viewers on a deeper level, a visual design message must resonate with them on many different levels. This goes beyond mere aesthetics and requires a connection at many different levels.

On a surface level, the message must be visually appealing. This is the first step in getting someone to stop and take notice. But if the message is only aesthetically pleasing, it will quickly be forgotten.

The message must also connect with the viewer on an emotional level. It should evoke some sort of emotion, whether it’s happiness, sadness, anger, or anything else. If the viewer doesn’t feel anything when they see the message, it’s not likely to stick with them.

Finally, the message must also have some sort of meaning or purpose. It should be something that the viewer can relate to on a personal level.

So, all these can be classified into 7 layers of the depth of meaning in visual communication design.

Visual Design Depth of Meaning Comprehensive
Image by The Design Trip

Introduction: Defining Visual Design

Visual design is the process of creating a visual representation of an idea or message. It can be used to communicate ideas, elicit emotions, and convey information. Visual design often relies on elements such as color, line, shape, texture, and space to create the desired effect.

Good visual design is often the result of careful planning and execution. Designers must consider the purpose of their design, the audience they are trying to reach, and the medium in which it will be delivered. This planning ensures that the final product is effective and efficient in conveying the intended message.

Visual Design Depth of Meaning Comprehensive
Image by Infographic World

This includes both static images, like paintings or photographs, and moving images, like films or animations. Another definition is that it is the use of any kind of visual element to communicate a message. This could include anything from body language and facial expressions to design elements like color and layout.

No matter how it is defined, visual communication is a powerful way to share ideas and feelings. It can be used to inform, entertain, or even just make someone smile.

1) Perception

Visual Info Design
Image by PikToChart

Perception in visual communication design is the process of selecting, organizing, and interpreting information to create meaning. The goal of perception is to understand the intended message of the sender and respond accordingly.

Selection is the process of choosing which information to attend to and which to ignore. The organization is the process of grouping information into meaningful patterns. Interpretation is the process of assigning meaning to the information that has been selected and organized.

Perception is a highly individualized process, and different people will perceive the same visual communication differently. The same person may also perceive different visual communications differently at different times. Perception is affected by one’s prior knowledge, experiences, attitudes, beliefs, and cultural background.

Image by Toptal

Designers use various techniques to control the perception of their audience, such as gestalt principles of grouping and figure-ground relationships. By understanding how humans process visual information, designers can create more effective compositions.

2) Sensation

Wall paper sensation visual design
Image by Decor City

In communication design, the sensation of visual images is incredibly important in order to create a gut reaction in viewers. This is because humans are highly visual creatures and we process information much faster when it is presented in an image. Additionally, when an image has tactile qualities, it makes viewers experience the scene or object in a more curious way. This is why many designers focus on creating images with both visual and tactile appeal.

While it is difficult to find a good balance between the two, sensation through visual images is necessary in order to get viewers’ attention. Designers have been using this principle for many years and it remains one of the most important guides for creating effective communication design today.

The sensation of sound is another important aspect of communication design. Sound can be used to communicate sensory information and feelings. This is why it is useful for designers to have knowledge about how sound works in order to create better communication designs.

In the world of design, there are few senses more important than sight. After all, visual communication design is all about creating images and layouts that are easy on the eyes and convey the desired message.

3) Emotional

Emotional Visual Design Depth of Meaning Comprehensive
Image by Creative Boom

When it comes to design, the role of emotion is oftentimes overlooked. However, emotion is a critical element of design – particularly when it comes to visual communication design.

Effective visual design must take into account the emotional response of the viewer. The designer must consider how the colors, shapes, and images used will affect the viewer’s emotions.

By understanding the psychology of color and using other design elements effectively, designers can create powerful visuals that communicate on an emotional level.

Lanny Sommese
Lanny Sommese, in 1987 Image by Retin Art

Appealing to the viewer’s emotions rather than his reason has been a popular design tactic since the beginning of advertising. Emotionally charged images and words can create a connection with the viewer that rational arguments cannot.

This is why many advertisers use love, trust, confidence, and other strong emotions to sell their products.

Designers who want to appeal to the emotions of their viewers must first understand what those emotions are. They must then find a way to visually communicate those emotions in a way that is both effective and appropriate for their audience.

This can be a difficult task, but when done well, it can result in some of the most powerful and memorable visual designs.

4) Intellect

Intellect is one of the most important aspects of visual design. It helps designers to create messages that are both clear and effective.

Designers should keep in mind the power of words when creating their designs can be a subtle thing, it can have a profound impact on the viewer. A well-chosen word can add wit or humor to a design, and this can appeal to both the right and left brain rationale.

Intellect Visual Design
Image by Cgfrog

The right brain is more receptive to visual input, while the left brain is more receptive to verbal input. This means that a cleverly designed wordmark or tagline can really capture the attention of both types of viewers.

Visual intellect images are those which require the audience to participate in some way, whether it’s by deciphering a hidden message or spotting a detail that’s not immediately obvious. These images reward the viewer with a sense of satisfaction and deeper comprehension.

Hidden Message Fedex
Image by Pixel Logo

Interactive images are often more memorable than static ones, as they encourage the viewer to linger and explore. By inviting the audience to participate in the image-making process, we create a deeper connection with them. And as we all know, the connection is key to communication.

5) Identification

The psychological desire to belong is often fulfilled through visual communication design. We use symbols to identify with groups and communicate our membership. Whether it’s a flag to represent our country or a company logo to show our allegiance, these visual designs play an important role in our lives.

Designers must be aware of the power of their work and the potential implications it can have on people. They need to understand the meaning of the symbols they are creating and how those meanings will be interpreted. Only then can they create designs that effectively communicate the desired message.

When we think about design, we often think about how it looks. But good design is so much more than that. It’s about creating a connection with the viewer on an emotional and intellectual level.

Identification Visual Design Depth of Meaning Comprehensive
When you fail never mind, tell yourself just do it, just like NIKE. Image by Nike

Think about corporate identity and branding. A good logo should be instantly recognizable, but it also needs to convey the values of the company.

It should make you feel something when you see it. The same is true for all aspects of corporate identity and branding. From the colors to the fonts to the overall aesthetic, everything should work together to create a cohesive message that resonates with consumers.

Good design is about more than just making things look pretty. It’s about creating a connection with your audience that goes beyond the superficial. When done well, it can leave a lasting impression that drives results.

6) Reverberation

Reverberation Visual Design Depth of Meaning Comprehensive
Image by Icons 8

When it comes to visual design, referencing history and tradition can be a powerful tool. It gives the viewer a sense that what they are seeing is true and trustworthy. This is because we have been conditioned to see certain things as being “true” based on what we have been taught throughout our lives.

For example, when we see a painting of a traditional landscape, we automatically assume that it is an accurate representation of what the world looks like. We don’t question it because it is something that we have seen countless times before.

Therefore, when designers reference history and tradition in their work, they are tapping into a deeply-rooted belief system that most people hold.

Vintage Desgin
Image by Bronco Pro

Reverberation is an important aspect of visual communication design. It can be used to create a sense of nostalgia and comfort or to convey a sense of dependability. By incorporating reverberation into your design, you can create an emotional response in your audience that will resonate long after they’ve seen your work.

7) Spirituality

Spiritual Visual Design Depth of Meaning Comprehensive
Image by MaxCompose

When it comes to design, there are many different ways to add depth and meaning. One way to do this is through spirituality. This can be done by incorporating religious or spiritual symbols into the design, or by creating a design that conveys a certain message or feeling.

Alchemy Spiritual Design
Image by MaxCompose

Spiritual designs can be used to communicate a number of different things. For example, they can be used to convey a sense of peace or calmness, or they can be used to promote a certain belief or value. Additionally, spiritual designs can also be used simply for aesthetic purposes. Whatever the reason, adding spirituality to visual design can add an extra layer of depth and meaning.

There are many symbols that can be used to convey a sense of spirituality. A few examples include the symbol of the cross, which is often associated with Christianity, or the Yin Yang symbol, which is commonly associated with Taoism and various Eastern religions.

Butterfly Moon Diamond Alchemy Design
Image by MaxCompose

This is the layer of mystery, awe, and reverence that comes from encountering something that is beyond our everyday understanding.

At times, these pieces of design may last for generations. That good design is not only aesthetically pleasing but also has a message that speaks to the soul, it is an expression of the human spirit.


Visual Design Depth of Meaning Comprehensive
Image by Killer Visual Strategies

In conclusion, the 7 Layers Depth Meaning of Visual Design provides a comprehensive guide to creating visually appealing designs. By breaking down the design process into 7 distinct levels, designers can more easily create visuals that communicate their intended message. This is an essential tool for any designer who wants to create stunning visual designs.

This is the concept of compelling design. Now, is the time to start your visual design project and make it stand out.

If you found this content something helpful, please share it with the world. If you have any suggestions, please leave me a message in the comment, I happy to answer you. Thank you for reading.

1 comment

    […] ways to present data or find new ways to market products. And those who are creative with art can create visually stunning designs that will capture the eye of the […]

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